Our Story

Soulla The Label emerges from a journey of self-discovery and admiration for the Earth's beauty. Founder Tania B. finds inspiration in her travels, ancient energy practices and rituals, nature's power, and the rise of feminine energy. More than a clothing brand, Soulla The Label represents Tania's path to empowerment and feminine self-expression.

Inspired by Nature & Travel: Tania's overseas experiences, especially her connection with nature and the energy of different places, sparked a desire to create something authentic to her journeys and allow for the energy of Bali to transcend borders. Soulla The Label embodies the freedom, empowerment, and connection to nature Tania felt while travelling and living abroad and intends for you to feel Bali's energy regardless of where you are in the world. Energy knows no borders. 

Empowering Women Through Fashion: We believe fashion can empower and transform. We collaborate with Balinese artisans to birth sustainable, handcrafted resort wear using only natural and high vibrational fabrics. Our designs are versatile, allowing women to express themselves and adapt pieces to their ever-changing needs and moods. We categorise our collection based on women’s moods to support and nurture our cyclical nature.

Sustainable & Multi-Functional Design: We prioritise sustainability and ethical production practices. Each garment is designed with versatility in mind, empowering women to feel confident and beautiful while embracing a "less is more" approach to fashion.

Nurture Your Goddess Energy:  We believe every woman possesses inner goddess energy, amplified by the clothes she wears. Our garments are designed to inspire curiosity and confidence, allowing women to embrace their unique femininity and tap into the power of their beautiful energy.

Our Values: 

Empowerment: We create garments infused with an intention to uplift and inspire confidence, enabling women to embrace their feminine energy and individual inner beauty. 

Holistic Approach: We integrate energy transformation practices and infuse positive intentions into our designs, encouraging feminine energy balance, confidence, and well-being. We hold ceremonies each time we design and go into production to honour the creator energy that has inspired and allowed us the opportunity to birth our concepts to life.

Garment Versatility: We design garments with comfort and versatility in mind, allowing most of our styles to be worn in multiple ways. This enables women to style our pieces in a way that fits their cycle and moods, allowing them to nurture their goddess energy.

Artisanal Craftsmanship: We honour the skills and traditions of artisans who hand-make our garments through ethical collaborations.

Sustainability: We prioritise eco-friendly natural fabrics that contain high frequency and ethical production practices to minimise our environmental impact. 

Sustainability:

We are committed to creating sustainable fashion that respects both our planet and its people. Our dedication to sustainability is reflected in our choice of fabrics, production methods, and packaging materials.

Fabrics: We carefully select natural and eco-friendly fabrics that minimise our environmental impact without compromising on quality or style. Our primary fabrics include:

  • Breathable, comfortable, and versatile, cotton is a natural fibre that is fully biodegradable. We prioritize sourcing organic or sustainably grown cotton to ensure minimal environmental impact and support fair labour practices.

  • Derived from sustainably managed forests, EcoVero Viscose is a sustainable alternative to conventional viscose. It is produced using an eco-friendly process that significantly reduces water and energy consumption, as well as greenhouse gas emissions.

  • Our linen cotton blends offer the perfect combination of breathability and lightness from linen and the softness and versatility of cotton. These fabrics are not only cozy and long-lasting but also eco-friendly, as linen and cotton are both natural and biodegradable fibres.

  • Derived from renewable plant sources, Rayon offers a silky texture and versatile drape while maintaining a lower environmental impact than many synthetic fabrics. By choosing Rayon alongside our other eco-friendly materials, we remain committed to our mission of providing stylish, sustainable, and empowering resort wear that honours both the planet and the people who produce our garments.

Minimal Packaging:

To minimise our environmental footprint, we use reusable eco-friendly packaging and keep packaging to a minimum. We prioritize recyclable and biodegradable packaging solutions that protect your garments while reducing waste. By choosing Soulla The Label, you can feel confident that your purchase has been thoughtfully designed and packaged with sustainability in mind.

Ethical Production:

Our commitment to sustainability extends to our production processes as well. We collaborate with skilled artisans in Bali and Portugal who share our values, ensuring that our garments are crafted with care and respect for both the environment and the people who produce them.